Cash Stuffing

I haven’t been on Tiktok in MONTHS and to be fair I’m pretty sure a bunch of the things I’m noticing have been around for a while but damn the platform is so good at sending you creative stuff.

Cash stuffing

@cdngirlcashstuffer

Cash stuffing my wallet. This will carry me over for 2 weeks. #cashstuffing #cashstuffingenvelopes #budgeting #cashbudget #budgetbinder #c... See more

Reasons why I like this:

#1

This TikTok page brings a unique and fun take to saving money that I think appeals to a lot of people. Saving money is hard for basically the majority of the world with some huge % of people not being able to cover surprise expenses and a long list of other scary headlines. Clearly traditional ways of saving money don’t work for many many people.

#2

Tiktok has these little pills that help people understand basic questions they probably have about your page. In this case the first pill is “why cash stuff” which takes you an interface where the creator can have a carousel of images and a longer description. Ideal for a business!

#3

This page sells the stuff to help you save and uses the product in the way you’ll probably want to use it! A criticism might be, “hey doesn’t buying extra things to help you save defeat the purpose?” But contrarily it can spark joy in the process and help you to stay consistent with the hard activity of saving! Brilliant!

#4

As a Canadian, I often take for granted the beauty and colourful aesthetic of Canadian money. All the comments stating how pretty the cash is gives me a little jolt of pride. And the money does come across beautifully in the videos.

My detractor is that holding cash especially in a high interest rate environment on a pure objective basis will earn you less than in a high interest savings vehicle, but I actually think that cash stuffing as a process, visual reminder, and activity is more valuable than the 4-5% one could earn on a few thousand dollars per year. If cash stuffing will actually encourage a person to save an extra few thousand dollars $2023 in 2023, then they might not have saved that anyway thereby negating the theoretical 4-5% that they would have earned. The target audience and the people that cash stuffing helps most would also probably not be the same people to seek out high interest money market accounts anyway. With all this considered, I think it’s a fantastic business, marketing, and I think it’s good for society.

How much do you try to save each month?